Optimized Web Design

Go beyond traditional web development and get data-driven design and strategic conversion optimization to help your online business grow.


website designWebsite Design

From intial idea to interactive wireframes to finished product, I can handle your website project from start to finish. I work with a variety of web technologies and services to help get your site off the ground or give it an entirely new optimized layout and branded look.

HTML, PHP, Wordpress, SquareSpace, Wix

landing pagesLanding Page Design

Landing page design is key to a high performing marketing campaign. With over 10 years experience in designing, building, and testing landing pages, I know what works, what to avoid, and will deliver landing pages that not only look great, but convert.

Custom HTML, Unbounce, Leadpages

conversion optimizationConversion Optimization

A/B testing is integral to optimizing your website. But it's much more than just running a test. With over 7 years experience in CRO, I know the "ins and outs" of the process and can help you develop a strategic optimization roadmap and deliver regular iterative testing.

GrowthHackers, Google Analytics, HotJar

analyticsA/B Testing

From a simple two variation test to a multi-variation test, I can get your tests launched efficiently and safely. During test durations, I will walk you through their readings so you feel confident in the results and our next steps.

Optimizely, Visual Website Optimizer, Unbounce


Strength of copy is vital not only to SEO, but to CRO as well. I can work with you to refresh your existing copy, write new content, or create winning value propositions in order to maximize your user engagement and conversions.

Google Docs, Wordpress


Need ongoing help with optimization or a full site audit? With consulting engagements, I can provide you with detailed analysis and actionable recommendations to improve your conversion rate.

Email, Slack, Skype, Your preference...



All of my website and landing page designs are based on years of conversion optimization and A/B testing experience. Get it right from the get-go, so you know your designs not only look great, but perform well too.


Making sure your website works on mobile as well as desktop is integral for a high conversion rate. All web work by Blettner Design is built on responsive frameworks which will ensure your business looks great on any device.


Search Engine Optimization is key to driving the right traffic to your website, but it's often overlooked when creating new web properties. Blettner Design will use industry best-practices and tips to make sure your site is optimized for search.


Conversion Optimization

Interested in seeing in-depth examples successful of CRO campaigns? Drop me a note below, let's connect, and I'd be happy to walk you through them.

Get In Touch

CRO Highlights:

  • Worked with a number of clients in e-commerce, startup, and technology fields.
  • Redesigned a client's landing pages for a 35-40% increase in lead generation.
  • Redesign increased trial signups by 22%.
  • Increased their overall trial signup rate by 205%.
Jeff Blettner

Hi, I'm Jeff.

I started Blettner Design as a way to put a brand name on my professional services and expertise. I have over 7 years experience in conversion optimization and 10 years in web design, and have worked with a broad range of clients. Let me help you reach your goals.

Frequently Used Tools:

tools and apps V1 uses

Featured In:

AB Testing by Dan SirokerMy work on Formstack.com's redesign and how we used A/B testing to settle internal disputes was featured in Optimizely founder Dan Siroker's book.


Ready to start optimizing? Drop me a line to get the conversation started. I'm available on a project-to-project basis or extended contractual engagements.

Email jeff@blettnerdesign.com